Mobile Cloud Labs announces name change to AdAbouts to reflect focus on mobile advertising platform and Location 2.0™ with Location State™ technology
LONDON, UK – November 18, 2015 – Mobile Cloud Labs ("MCL") announced today that it has officially changed its name to AdAbouts Plc. The change was made to reflect the exclusive focus of the company on the development and growth of its mobile advertising platform. The company name will now be synonymous with its AdAbouts product suite for mobile developers and advertisers. The AdAbouts platform will deliver transparency, efficiency, and location accuracy to the mobile advertising market with its groundbreaking Location 2.0™ and Location State™ technology.
AdAbouts also announced that it has refreshed and re-launched a new version of its website in anticipation of the commercial release of AdAbouts scheduled for early 2016. Mobile developers and advertisers can "Join the Movement" by signing up to receive product news and updates leading up to the release. The new site address is www.AdAbouts.com. The prior address for Mobile Cloud Labs -- www.MobileCloudLabs.com -- will now redirect to the new site.
"We are extremely excited about this name change and the opportunity to showcase the upcoming release of our AdAbouts product suite and its features with the re-launch of our website," commented Richard Sylvester, CEO, AdAbouts. "Our Enhanced Real-Time Bidding platform and Location 2.0™ with Location State™ technology will offer transparency, efficiency, and accuracy to a market that is currently filled with complexity and inaccuracy. We are very much looking forward to bringing our solution to the market in 2016."
AdAbouts Plc
AdAbouts Plc is a London based company that operates in the U.S. and Europe. The AdAbouts mission is to disrupt the mobile advertising industry with its Location 2.0™ and Location State™ technology while providing a transparent and efficient solution for developers and advertisers of all sizes. AdAbouts provides Remarkably Relevant™ ads to the right people at the right place at the right time.