Where You Are Determines the Ads That You Will See

Location 2.0™ and Location State™ technology

AdAbout’s Location 2.0™ technology focuses on the physical location and the surroundings of a mobile user to deliver ads pertinent to their current situation.


Gift giving can be a daunting process. Whether you are shopping during the holidays or your best friend’s birthday, there is no way to guarantee that the gift you select will be a winner. Because gifts are typically given as surprises, you have to figure out what the person wants or needs without asking them. To do this you use your knowledge of their interests and habits to choose an appropriate gift and the same is true for mobile ads.

Relevancy is King in Mobile Advertising (and Gift Giving)

Basically, mobile advertisers have to figure out how to influence mobile users to click their ad and, hopefully, purchase their product. But, how do you know what a specific person wants or needs? Advertisers, like gift givers, use the information they have about their intended audience, including location, to determine relevant ads.
Consider facts from a recent study regarding mobile advertising. According to eMarketer.com, 70% of American adults were exposed to mobile ads in 2014, yet only 35% of them actually clicked a mobile ad. Furthermore, the top two reasons people reported not clicking ads were a lack of interest in and a lack of relevancy to the advertisements they saw.
This data clearly shows that relevancy, which can be defined as current interest + current location + right time, is the most important aspect of mobile and online advertising. The question becomes, how can mobile advertisers increase the relevancy of their ads?

Location, Location, Location

Recently, the benefits of location-specific advertising in the mobile ad market have been realized. AdAbouts is at the forefront of the movement to use real-time location services to increase ad relevancy. This new movement is predicated on the fact that most people carry a mobile device with them everywhere they go. For mobile advertisers, this means that information about a person’s location and surroundings is almost always available.
A simple, effective way to think about the importance of physical location to advertising is to consider the connection between location, opportunity, and desire. Someone browsing the web in rural Texas, for example, will have different desires and opportunities than a mobile phone user on 5th Avenue in Manhattan because of their location. That is, in essence, how location data increases relevancy; by providing information about the interests of a mobile user instantaneously. For mobile advertisers, location becomes even more important because of the lack of information that can be garnered from Cookies inaccessible to the mobile device.

Remarkably Relevant

AdAbouts technology combines location with interests and behavioral patterns to enhance your audience profiles and ensure your campaigns are on target.

No Cookies, No Problem

Online advertisers have an advantage over mobile advertisers in that they can take information about a person’s browsing history and use that to decide which ads to display. This data, called a cookie, is stored by web browsers on computers but cookies are not present on mobile operating systems. In fact, this is a major hurdle for mobile advertisers because they cannot easily target their customer’s interests based on cookies in the same way that online advertisers can. AdAbouts seeks to address this challenge with a two-pronged approach to mitigate the no-cookie conundrum.

The AdAbouts’ Advertising Attack

AdAbouts seeks to change the way mobile advertising is conducted by overhauling the inefficiencies of past mobile ad practices while incorporating new technology. The AdAbouts platform is efficient because it is a single software development kit that connects multiple ad networks, exchanges and DSP’s to reduce complications and increase communications. But, not only is AdAbouts more efficient, it is also generates more revenue for developers and advertisers by selecting more relevant ads. How you ask?
Firstly, AdAbouts delivers more accurate location data through Location 2.0™ and Location State™ technology. The important idea here is that Location 2.0™ technology focuses on the physical location and the surroundings of a mobile user to deliver ads pertinent to their current situation. Contrastingly, many less effective location-based services simply use geographic coordinates to select ads, which is much less specific.
Secondly, AdAbouts uses enhanced real-time bidding (eRTB) with Value Score to track ad relevancy over time for better conversion. AdAbouts evaluates advertisers and their specific ads relevancy and conversion rates and calculates a Value Score which is taken into account with their every bid. The higher the Value Score for a specific individual, the more likely the bid will be accepted. Other real-time bidding exchanges simply return the highest bid.

Join the AdAbouts Movement

No revolution would be complete without a devote set of followers and the AdAbouts movement is no different. We are calling all interested app developers to rally to the cause by joining our forum at AppMonetizationStrategies.com. Here you will be able to contribute to the development and design of AdAbouts by sharing your own expertise.
Be a part of the most exciting movement in mobile advertising, join AdAbouts today!

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We Want You! Join Our Forum

The Many Inefficiencies of Real-Time Bidding

Current inefficiencies of RTB
Imagine for a second that you are on the main floor of the New York Stock Exchange as the market opens. Papers are flying, phones are ringing off the hook, and traders are clamoring to cut deals as fast as they can. This is an example of real-time bidding in the financial sector. Stock brokers use the present information they have on hand, based on data and news collected from around the world, to buy and sell stocks instantaneously.
A similar concept of real-time bidding applies to the mobile ad market.

What is Real-Time Bidding? (RTB)

Real-time bidding is defined as a process in which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction. Basically, when a mobile phone user sees a pop-up ad within an app or on a website, that ad got onto their screen by winning a RTB auction.
In terms of mobile advertising, the bidding group is the advertiser and the app publisher is the auctioneer. That said, mobile advertisers only pay a publisher for displaying their ad if the end user actually clicks on the advertisement.
In order to determine which ad wins a RTB auction, developers consider two primary variables: 1) the price of the bid and 2) the location of the user. The goal is to display ads that are both relevant and high-paying in order to maximize profit. However, traditional RTB practices have been exposed as inefficient recently and this is why.

Inefficiencies of Real-Time Bidding Practices

Traditional mobile advertising is inefficient because the calculations that publishers make to decide which ads to display are incomplete. According to software developer and CEO of AdAbouts Richard Sylvester, “the largest problem we see is the fact that all RTB servers work by returning the highest bid.” Of course, awarding ad exposure to the highest bidder makes sense, if payment were guaranteed. But remember, publishers only receive payment if a user clicks on a displayed advertisement. Therefore, the price of an ad must be weighed against the probability of converting the ad into a click from the user.
Sylvester goes on to explain this concept with the following example scenario:

“[A] bidder has an ad that is simply a white box with nothing inside of it. The bid payout for this ad is $0.50 if clicked.

Another bidder that was outbid by the above ad was for coffee while the end user was at a bookstore. The bid was only $0.30 if clicked.

Assuming the white box has a click through rate (CTR) of 0.1% due to curious people and accidental clicks this equates to an eCPM of $0.50 for 1 click per thousand impressions.

Now assume the second ad won. It could have a much higher CTR of, say, 5% due to its relevancy. Based on this CTR the developer would have an eCPM of $15 for the 50 clicks at $0.30 cents.”

The above example is dramatic, but it clearly shows the issue with traditional RTB practices. To summarize, the highest bid is not always the most profitable. This means that publishers should take relevancy into account when deciding which ads to display in their apps.

Enhanced Real Time Bidding

AdAbouts turns the tables on RTB by focusing on ad relevancy rather than the price of a bid.

The Efficiency of AdAbouts

AdAbouts turns the tables on RTB by focusing on ad relevancy rather than the price of a bid. This philosophy is important because, as the example above shows, revenue is about click through rate, not necessarily bid price. To maximize CTR and generate the most revenuefor both developers and advertisers, AdAbouts improves upon the two traditional variables associated with RTB (price and location).
First, AdAbouts is revolutionary in that it condenses multiple ad networks into one program for easy comparison. So, instead of taking bids from advertisers in succession, AdAbouts simultaneously receives bids from all interested advertisers. Resultantly, greater transparency and competition leads to higher bids.
Secondly, AdAbouts uses a different type of location data gathering software called Location 2.0 Technology (patent pending). Whereas traditional RTB location data focuses on geographic coordinates, Location 2.0 focuses on the immediate environment of the mobile phone user. In the example above, AdAbouts would deduce that the user is inside of a bookstore, a fact that makes a coffee ad more relevant.
Thirdly, AdAbouts measures and monitors ad content over time and applies a Value Score to the advertisers content which measures relevancy and effectiveness in determining which bid wins the AdAbouts Enhanced Real-Time Bidding auction.
The result of these three tactics is advertisements with more relevance to each individual user which equates to more clicks which leads to more profit.

Win At RTB with AdAbouts

Real-time bids for mobile advertisements are placed billions of times a day across the globe. For a publisher, the potential difference in revenue that can be obtained by using AdAbouts advanced metrics is staggering. And for advertisers, the increase in ad impressions can be equally as steep. Take it from AdAbouts developer Richard Sylvester, “The highest bid doesn’t always win, the most relevant ad does.”
AdAbouts is the future of mobile advertising, and, in the future, everyone wins.

The Three Most Common Internet Viruses

A computer can obtain a virus, malware, or spyware without their owner even realizing it. Sometimes, the simple act of visiting a website is enough to contract a virus while in other cases internet users unwittingly download viruses by clicking false links that install the bad code. In order to protect your PC, internet users need to understand the most common threats.

That’s why, we have created an infographic that will show you three of the most common Internet viruses so you know how to detect them before it gets bad. (Read in our blog: Internet Viruses: A Preventable Threat)

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Be Suspicious with App Permissions

A few weeks ago I went camping in the woods with my husband, we were surrounded by the peace and beauty of old trees and amazing landscapes. However, as any person who has camped knows, the nights, though starry and calming, can also be intimidating in the silence and darkness of the wildness.

In that opportunity, we brought everything we needed for our experience in nature: tent, sleeping bag and even food containers to prevent bears from getting into our supply. However, we failed to bring a flashlight, so we pulled out our mobile devices and downloaded one from the app store.

Being in nature, away from rush hour and a busy work schedule, we actually had the time to think about the permissions some apps require. While I understand every app needs some kind of permissions to do its job, I realized when taking the time to actually pay attention to these permissions that some are over the top and questionable.

In our case, we needed a simple flashlight for our dark night in the woods and it should only need access to the camera in order to turn the flash on. At first we were surprise to find out that some developers in the app store were asking for access to my contacts, ID & call information, photos/media/files, Wi-Fi information, amongst other things, all this for a flashlight?

At this point, I realized that if I was in the middle of a hectic day or stuck in rush hour, I would have hit the Accept button to all kinds of nonsensical app permissions thus potentially allowing malware to infect my device.

Nature has the capability to clear our lungs from pollution and our minds from vain distractions and thanks to that I learned that the best protection and security is grated first by everyone’s common sense and attention. So, be aware.

Ransomware Alert: Mobile Phone Abduction

Antivirus for Android
Hollywood has a history of obsession with the thriller and horror movies based on kidnappings. A common plot line is for a crime syndicate to abduct a person and then demand a large amount of money for their return. Such schemes rarely work in the movies, they are constantly thwarted by an A-list hero, but hackers have taken the idea of abduction and applied it to their malware with greater success.
Ransomware is a specific type of malware that locks a user out of their phone and demands a monetary payment in order for the user to regain access. The practice started on Windows computers, but in recent years cybercriminals have begun to target mobile phones. Spurred by success, the rate of Ransomware infections is increasing and as long as the trap is profitable, Ransomware will never go away.

How Ransomware Works

Although Ransomware is a relatively new type of malware, the delivery of the malicious files relies largely on well established means. Ransomware is typically disguised as a Trojan and gains access to a system when they are accidently downloaded. On mobile devices, the most common hiding place for Ransomware is in apps. In the past, video player apps, adult entertainment apps, and software updates have all played cover for Ransomware while the bad program delivers the payload.
In terms of malware, the payload is the code that infects the device and performs the harmful action. Ransomware locks a user out of their own phone and there are three primary ways it does this.

Protection agains ransomware

1. Fake Police Alerts – A warning page appears on the screen and locks itself, explaining that the authorities (FBI, Department of Defense, Cyber Crime Center, etc.) have discovered illegal activities on the phone.

2. Lock Screen – The Ransomware infiltrates the phone’s lock screen, and appoints itself or trick the user into making it the device administrator. Then the malware prevents the user from using the phone until payment is made.

3. File Encryption – Data is scrambled and people receive a ransom note saying, “Your phone has been encrypted. Pay $300 to us and we will give you the key.”

Payloads vary slightly, but in all cases Ransomware leverages a person’s data against them and demands money, usually between $200 and $500. Some of the most successful Ransomware have stolen millions of dollars and they include the programs Koler, Simplelocker, and CryptoLocker among many others.

What to Do if You Are Victimized

First of all, because Ransomware is not in the Google Play Store, phones must be set to “allow apps from unknown sources” for Ransomware to be downloaded. However, people approve apps for download all the time, and if you are infected with Ransomware, removal is difficult but possible. Here are the options:

1. Pay the Ransom – Obvious but not a favorable choice

2. Factory Reboot – Complete restart that results in a loss of all data and photos

3. Enter “Safe Mode,” Remove Ransomware as Device Administrator, Uninstall Ransomware

Antivirus for Android
How to Prevent Ransomware

The best defense against Ransomware and other form of malware is to prevent them from ever accessing your phone. One way to protect your phone is to install an antivirus app that has the ability to scan files in real time. This means that apps, websites, and zip files will be checked out before they are downloaded, and if malware is detected, then you will be alerted. No coincidently, Android Security Suite is designed to do just that; vet everything for malicious software before it becomes an issue. With Android Security Suite on your phone, you don’t have to worry about Ransomware, I guess you could say we are the preemptive hero of your personal hostage film.

Internet Viruses: A Preventable Threat

Android Security Suite

Computer viruses are nasty agents that can compromise personal information, cost a lot of money, and ruin machines.


Cough, cough. It isn’t flu season yet, but winter is just around the corner. Viruses such as the flu become more common during winter months because people spend more time indoors which makes the transfer of nasty bugs easier. Unfortunately, when it comes to computers, viruses are always in season and the internet is a hotbed of infection.
The scary truth is that a computer can obtain a virus, malware, or spyware without their owner even realizing it. Sometimes, the simple act of visiting a website is enough to contract a virus while in other cases internet users unwittingly download viruses by clicking false links that install the bad code. Computer viruses are nasty agents that can compromise personal information, cost a lot of money, and ruin machines. In order to protect your PC, internet users need to understand the most common threats, how to detect them, and, most importantly, how to avoid them.

How Can I Get a Virus From a Website?

The computer science behind a virus is actually quite simple. A virus is a piece of code or a program that can copy itself and runs without approval from the computer owner. There are dozens of different ways that you can get a virus from a website, some of the usual suspects are e-mail scams, torrent sharing, and video downloads.
When you visit a website, your web browser automatically reads, interprets, and displays the content for you. Unfortunately, there are deficiencies in all programs, including web browsers called “exploits.” These exploits are targeted by hackers as easy ways to spread their evil creations. That is how a computer can become infected without a person doing anything. Just by doing its job, a web browser can expose a computer to a virus.
Beyond automatic infection, viruses can be hidden within other files or disguised as other programs entirely. Torrent sites, which are popular for sharing pirated video and audio files, are a very high risk environment because they are not moderated. Anyone can upload files for download, including hackers.
Similar tactics are used to disguise viruses in other files. Pop-up ads, fake security breach warnings, and software updates are all common hiding places for malware. Watching pornography is another famous threat to computer integrity but is safe compared to the torrent sites. Many porn websites, like it or not, are businesses with an interest in maintaining a safe website, and therefore screen their files for viruses.

Android Security Suite

Never download something that you do not trust, never download something that you have not read, and try to avoid threatening websites.

What Kinds of Viruses Are Common?

There are as many different types of viruses as there are routes to infection, but the three most common are called Trojans, botnets, and fake anti-virus software known as “scareware.”

Trojans – These are programs that take their name from the Trojan horse and are anything that is disguised to be something else. Download a Trojan and it will download its accompanying virus to your computer.

Botnets – A botnet is a network of infected PC’s that hackers use for a variety of evil tasks. Most recognizably, botnets are responsible for the majority of spam e-mails which are used by fraudsters to phish for personal information.

Scareware – A pop-up appears on your computer screen: WARNING! Your computer is infected. Download this program now to “protect” yourself. If you click on the pop-up your computer most certainly will become infected.

What Can I Do To Protect Myself?

The number one way that computer users can protect themselves is with common sense and awareness. Never download something that you do not trust, never download something that you have not read, and try to avoid threatening websites.
Besides policing your online behavior, antivirus software can remove existing viruses and help to detect online threats in the future. Another step that internet users can take is keeping software up to date. Most software updates are released to increase security and reduce vulnerability by closing exploits.

The bad news is that viruses are everywhere on the web. The good news is that they can, in large part, be prevented. Take care to protect yourself by updating software and browsing responsibly, it’s Vitamin-C for your computer.

Share with us your opinions.

Have you ever been a victim of Internet malware?

The State of the Art Scanning Engine that Bulldozes Mobile Malware

Android Security Suite

Studies have shown that at least 16 million mobile devices were infected with malware in 2014, and the numbers are only growing. Banking information, contacts and passwords are the main targets that hackers are willing to exploit without mobile users’ knowledge. The need for reliable antimalware software is imperative to protect mobile users data and block malware from getting onto the devices.

Viruses and other threats can get into your device via downloads, videos, webpages or apps. Few antimalware applications will detect them. When downloading an antimalware/antivirus for Android devices, make sure it breaks apart your apps, files and zip files to scan for possible threats. Also, look for the ones that have the capability of scanning for both Android and Windows viruses in order to prevent spreading infected files from your Android device to your home computer.

One app that does it all is Android Security Suite, its state of the art scanning engine will protect your passwords, identity, bank account info and other personal data on your Android devices. Protect your device today with reliable, free software you can trust.

Android Security Suite Presents…

Antivirus for Android

Real Time Protection

Comprehensive security that covers every move made on your device!

Real Time Protection means that your security is always being monitored. Thwart malicious activity the moment you become vulnerable. Our world-class technology was designed to stop problems before they start.

By monitoring your device with Real Time Protection, our app keeps you safe around the clock. Only one app delivers the comprehensive monitoring security needed to safeguard your Android devices 24/7.

With a three-pronged approach, our comprehensive security app keeps all of your valuable information safe from malicious activity.

1. App protection: Anytime you download, update, or modify an app on your Android device, your app is scanned for potential security breaches.

2. File protection: Android Security Suite is one of the only antivirus and anti-malware apps in the industry to scan files when they are created and modified. Real Time Protection goes a step further to break down Zip files to detect malware that exists within. Files on both your internal and SD card memory are covered by Real Time Protection.

3. Browsing protection: Android Security Suite protects you while you surf the web. Real Time Protection means that you are covered, even when you’re browsing. Malware can easily infect your Android device’s browser, but Real Time Protection easily detects websites that are embedded with viruses and malware.

Real Time Protection from Android Security Suite does it all. Download Android Security Suite today.

Android Has Stagefright and Your Device Probably Does Too

Android bug stagefright

Android Security Suite Stagefright Detector

Learn all about the Android security bug known as “Stagefright”. What it is, how to know if you have it, and how to protect your device.

What’s more shocking? That 75% of people are afraid to speak in front of a crowd or that 95% of all Android devices are vulnerable to malicious attack? Probably depends on the type of smartphone you own.
In total, 900 million Android devices released over the last five years have a defect in their operating system nicknamed “Stagefright.” So far, the Stagefright vulnerability has not been exploited by hackers, but it still remains a problem with the potential to cause widespread mayhem. Here is what Android owners need to know about Stagefright, how to tell if your device has Stagefright, and what you can do to protect yourself from attack.

What is “Stagefright”?

“Stagefright” refers to a software bug within a native Android video player called Stagefright, hence the name. Theoretically, the bug could be used by a hacker to steal private information from an Android device by sending a text message with a worm embedded in a video file. There are two different ways that a vulnerable phone can be attacked through this bug: 1) via text message with embedded video files or 2) by viewing web videos.

1. Most messaging apps like Google Hangouts and the default Android messaging app automatically download received video messages so that the videos are ready to view immediately when the user opens them. Once inside of a phone, that phone could be used to send the worm onto the phone’s contacts, further spreading the problem.

2. In similar fashion, viewing a video on the internet could leave a compromised phone at risk. A video file with a worm could exploit the Stagefright vulnerability through your web browsing app because Android uses the same Stagefright mechanism to process online videos.

The scary thing is that in both cases a phone can be breached remotely and secretively, without the owner even knowing.

Where Did Stagefright Come From?

Joshua Drake of Zimperium cyber-security originally found the Stagefight exploit in April 2015. He gave his findings to Google and the company made revisions to their code to fix the problem. However, more bugs were found and on July 27th the Stagefright bug was publically disclosed.

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Will it be Patched?

Since the announcement, Android device manufacturers have been working on updates to patch the issue. However, these updates require the cooperation of Google (developers of Android), manufacturers who make the devices (Samsung, Sony, LG, etc.) and the mobile carriers who serve the devices (Sprint, T-mobile, AT&T, etc). All the red tape has made Android security updates particularly sluggish and in most cases, non-existent.

How Can I Tell If My Device Has Stagefright?

If you are an Android user, the numbers are not in your favor. 900 million or, 95% of worldwide Android devices contain the Stagefright bug in their OS. The chances are good that if you are running Froyo 2.2, Lollipop 5.1.1, or anything in between you are at risk of attack.
To be sure, there are multiple Stagefright detection apps that can be used to see if a phone does indeed have “Stagefright.” They are:

Android Security Suite Stagefright detector
The Zimperium Stagefright Detector and
The Lookout Mobile Stagefright Detector

How to Protect Yourself

The news isn’t all bad when it comes to Stagefright. According to Adrian Ludwig, the head of Android security, “90 percent of Android devices have a technology called ASLR enabled, which protects users from the issue.” (ASLR is a security measure that makes hacking more difficult by randomizing information.)
Anyone with a compromised device can take steps to protect themselves from infection. The best way to do so is by disabling the auto-download function of your text messaging apps. In most messaging apps, the basic steps are to: Open the app, tap the main menu, select settings, go to SMS or MMS, and deselect the automatic download function.
In any case, never open a video message from an unknown number and be wary of suspicious messages from friend’s phones. Hopefully, the bug will be resolved before a catastrophe, but you never know. Stagefright isn’t limited to humans anymore. Your Android probably has it.

The Hidden Threats in Our Apps: Are Smartphones Safe from Viruses and Malware? Probably Not.

Android Security Suite

Since smartphones first burst onto the scene and starting gathering steam, very few owners have thought seriously about the viruses and malware that might be lurking in their phone’s operating system. Pre-smartphone, a phone was just a phone, incapable of being overtaken by malware and not really a serious target, since little to no data was stored on the device. Today’s smartphones are, however, more like computers than they are like the first generation of flip phones we all once had.

As users continue to rely more and more on their mobile devices (and less and less on laptops and computers), these smartphones are becoming bigger targets for hackers. It’s a common misconception that antivirus for Android operating systems does more harm than good. It’s true, these programs used to be clunky, battery-sucking nightmares. Today’s mobile antivirus is streamlined. But is it even necessary?

In the most recent Internet Security Report, put together by Symantec, it is reported that there are more than a million apps that are classified as malware available on the market right now. In 2014 alone, forty-six new families of malware just for Android were introduced. Without some kind of antivirus for Android, most users will be completely open to nasty malware.

As hackers are becoming more aggressive, users are becoming more flippant. All smartphone operating systems now have an app where you can store credit card, password, and personal information for easy use for online and in-app purchases. Shopping on mobile devices is becoming more and more popular, which means more and more users are entering their payment information into their mobile phones. This is all information that an aggressive malware app can scrape out of the phone and send back to its designers.

What is malware and why should we fear it? According to that same Symantec report, malware is any program designed to do harm. It covers viruses, Trojans, and worms—all of which can be blocked with the use of an antivirus app. Aside from these commonly known types of malware, there are more and more threats being introduced by malicious programs every year. One of the newest families includes Grayware, which are programs that do not contain viruses but are classified as annoying or harmful by the users. Dialers, adware, and joke programs all fall into this category.

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Example of Madware in you device.

Another new category is Madware, which involves using aggressive programming to imbed advertising in the photos and calendars on your phone. These programs can also send push notifications to your phone and may even replace an existing ringtone with an advertisement. While not always damaging, both Grayware and Madware have the potential to be used by malicious programmers to scrape data from your phone and are, in and of themselves, annoying. If you’ve experienced either of these two new families of malware, you know that they can make your phone just as unusable as a piece of programming intentionally designed to harm your phone.

How do you identify these types of malware? Look for the following signs on your mobile device:

Send content – These programs will often utilize spam, premium SMS, and black hat SEO techniques to encourage you to send their content to your device.

Adware/Annoyance – Threats like these will use annoying popups and will send unwanted push notifications to your phone in an attempt to get you to click on their link, either for advertising or malicious purposes.

Reconfigure device – Many threats will automatically change your user settings in order to give themselves greater access to your data. Watch out for programs that ask for access to these types of settings.

More traditional threats – There are now downloaders, Trojans, Hack tools, and DDoS utilities made specifically to target you mobile device and the data it contains. These will often trigger a security alert.

Steal information – Any program that steals your data, from your media files to passwords to banking information is a malicious program that you do not want on your device

Track user – Many types of malware will track users’ locations.

Most mobile users walk a thin line. They want to keep their data safe, but they also want to have access to fun apps. Most people are more than willing to allow an app that they really want to have access to their personal information, especially if that app is free. That Symantec report found that most users think they know what they are agreeing to when they download an app, but that few really understand even the most basic app permission policies or how apps behave—more than 50% didn’t realize that apps can track their location in real time.

Android Security Suite

Android Security Suite, advanced anti-malware app for Android devices

It’s important to pay attention to your device, listen to what it is telling you, and to take action when you notice a pattern. It is more important now than ever to have the right antivirus for Android, to protect your device in real time and prevent apps, mobile websites, and files from harming you or your device.