The landscape of mobile advertising is changing. Over the course of a few short years, the mobile app economy exploded into a multi-billion dollar industry and had advertisers clamoring to cash in. They saw the opportunity to gain massive amounts of exposure by exploiting the insane amount of time that individuals spend on their mobile devices. So, mobile ad companies of all sizes began writing code for integration into apps. The only problem is, they are advertisers, not app developers and without an app to install their code into, their SDK is useless.
What’s an SDK?
SDK stands for “Software Development Kit” and are packages of code created by companies to perform a specific function within an app. There are SDKs that collect user data, analyze trends, and in the case of mobile advertising, monetize apps. With a large number of SDKs available and mobile ad companies aggressively pursuing developers, the SDK pool has become flooded with options, to the chagrin of app developers.
Problems with Multiple SDKs
As stated, SDKs come from outside of a developer’s studio, from some other company and, therefore, integrating an SDK into an app carries an inherent risk. The foreign code could introduce a bug or glitch into an application that negatively affects user experience. Because of this, every SDK that is integrated into an app must be tested for compatibility before it is deployed to the market. This means that developers must devote a substantial amount of time to monitoring and correcting the SDKs they choose to incorporate.
Beyond the initial difficulty with SDK integration, they can also present additional, indirect hurdles. For example, each SDK that is added to an app increases the size of the app which increases the download time. Furthermore, bugs, crashes, and slow downloads result in lower app store ratings, a threat that can cripple an app’s popularity.
Basically, there are too many mobile ad companies with SDKs and too few developers willing to integrate them due to the risk factors. Oftentimes, rather than explore new, potentially damaging SDKs, developers tend to stick with the advertisers they know and trust. This may be the safe route, but without continual exploration, app developers may sell themselves short in terms of ad revenue.
The question then becomes, how can developers test new SDKs while mitigating the associated issues?
The AdAbouts Solution
The current culture of confusion and apprehension toward SDKs in the mobile ad world is a direct result in the lack of continuity between developers and mobile advertisers. But what if all of the various mobile advertising SDKs could be condensed into one that can provide all the mobile ad monetization services that a developer needs? AdAbouts is the answer to that question.
AdAbouts is a single SDK that takes care of all the advertising needs of mobile app developers. The beauty of AdAbouts is that once it is integrated, AdAbouts does not require the constant tests, additions, and updates of traditional SDK packages. This streamlined approach is accomplished through a variety of groundbreaking strategies that optimize advertising campaigns in all AdAbouts-enabled apps.
First, AdAbouts brings together its entire ad networks, demand-side partners, and ad exchanges through server-to-server integration. Ad requests are submitted simultaneously to all of the platforms and bids are scored via an algorithmic to determine which ad will be most profitable. There is a myth that the highest bid is always the best choice when in fact a combination of bid price, relevancy and ad creative most likely to induce a click from the user is most valuable. The AdAbouts algorithm is configured to determine the most relevant, click-worthy advertisement yielding the highest value.
One important consideration in determining a relevant ad is the location of the individual who is going to view it, but the problem with current location data is that 90% of it is inaccurate or completely false. AdAbouts addresses the issue of inaccurate location data with a new technology called Location 2.0™ (patent pending). Location 2.0™ focuses on the physical place that an app user is at rather than their geographic coordinates to give advertisers the best chance of conversion. And, when a user’s location is combined with the behavioral data collected by AdAbouts, mobile advertisements become irresistible to app users.
Finally and most conveniently for developers, as the AdAbouts team integrates additional advertisers and demand partners, apps immediately benefit without any effort from the developer’s side. AdAbouts essentially takes on the responsibility of testing and integrating new advertising partners so that the most relevant and competitive ads always appear in the app. This leaves developers the time and energy to focus on improving their core apps, not troubleshooting SDK issues.
The Answer is Here
SDKs are the bane of app developers and, unfortunately for mobile advertisers, have diluted the market and made advertising more difficult. AdAbouts represents the next generation of SDK and is a benefit to both developers and advertisers alike. Developers receive the convenience and peace of mind a single SDK offers while advertisers get more accurate data to work with. AdAbouts is what it’s all about.