Internet Viruses: A Preventable Threat

Android Security Suite

Computer viruses are nasty agents that can compromise personal information, cost a lot of money, and ruin machines.


Cough, cough. It isn’t flu season yet, but winter is just around the corner. Viruses such as the flu become more common during winter months because people spend more time indoors which makes the transfer of nasty bugs easier. Unfortunately, when it comes to computers, viruses are always in season and the internet is a hotbed of infection.
The scary truth is that a computer can obtain a virus, malware, or spyware without their owner even realizing it. Sometimes, the simple act of visiting a website is enough to contract a virus while in other cases internet users unwittingly download viruses by clicking false links that install the bad code. Computer viruses are nasty agents that can compromise personal information, cost a lot of money, and ruin machines. In order to protect your PC, internet users need to understand the most common threats, how to detect them, and, most importantly, how to avoid them.

How Can I Get a Virus From a Website?

The computer science behind a virus is actually quite simple. A virus is a piece of code or a program that can copy itself and runs without approval from the computer owner. There are dozens of different ways that you can get a virus from a website, some of the usual suspects are e-mail scams, torrent sharing, and video downloads.
When you visit a website, your web browser automatically reads, interprets, and displays the content for you. Unfortunately, there are deficiencies in all programs, including web browsers called “exploits.” These exploits are targeted by hackers as easy ways to spread their evil creations. That is how a computer can become infected without a person doing anything. Just by doing its job, a web browser can expose a computer to a virus.
Beyond automatic infection, viruses can be hidden within other files or disguised as other programs entirely. Torrent sites, which are popular for sharing pirated video and audio files, are a very high risk environment because they are not moderated. Anyone can upload files for download, including hackers.
Similar tactics are used to disguise viruses in other files. Pop-up ads, fake security breach warnings, and software updates are all common hiding places for malware. Watching pornography is another famous threat to computer integrity but is safe compared to the torrent sites. Many porn websites, like it or not, are businesses with an interest in maintaining a safe website, and therefore screen their files for viruses.

Android Security Suite

Never download something that you do not trust, never download something that you have not read, and try to avoid threatening websites.

What Kinds of Viruses Are Common?

There are as many different types of viruses as there are routes to infection, but the three most common are called Trojans, botnets, and fake anti-virus software known as “scareware.”

Trojans – These are programs that take their name from the Trojan horse and are anything that is disguised to be something else. Download a Trojan and it will download its accompanying virus to your computer.

Botnets – A botnet is a network of infected PC’s that hackers use for a variety of evil tasks. Most recognizably, botnets are responsible for the majority of spam e-mails which are used by fraudsters to phish for personal information.

Scareware – A pop-up appears on your computer screen: WARNING! Your computer is infected. Download this program now to “protect” yourself. If you click on the pop-up your computer most certainly will become infected.

What Can I Do To Protect Myself?

The number one way that computer users can protect themselves is with common sense and awareness. Never download something that you do not trust, never download something that you have not read, and try to avoid threatening websites.
Besides policing your online behavior, antivirus software can remove existing viruses and help to detect online threats in the future. Another step that internet users can take is keeping software up to date. Most software updates are released to increase security and reduce vulnerability by closing exploits.

The bad news is that viruses are everywhere on the web. The good news is that they can, in large part, be prevented. Take care to protect yourself by updating software and browsing responsibly, it’s Vitamin-C for your computer.

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Have you ever been a victim of Internet malware?

Mobile Cloud Labs CEO on Android Security Suite Release

Mobile cloud labs will release one of the most advanced anti-malware apps for the Android mobile platform, Android Security Suite.
Mobile Cloud Labs CEO, Richard Sylvester, answered some questions with details about this upcoming release in the following interview.

Anti-malware for Android

Android Security Suite is a completely secure and comprehensive solution where Android users can protect their devices from malicious viruses, malware and apps that could potentially steal their information or damage their system.

If you’re an Android owner, you deserve top-of-the-line protection for your investment. Here are just a few of the amazing features our security suite offers:

• Automatic scanning of your system, including apps and files
• Scans for both Android and Windows viruses to prevent spreading between devices
• When enabled, our Suite’s deep scan breaks apps apart and looks at their contents
• When enabled, our Suite breaks zip files apart and looks at their contents (unique)
• Real-time detection scans new apps and updates
• Real-time detection also scans new files and changes to files (unique)
• When enabled, our Suite protects your browsing against malicious websites

For more information, visit:
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Mobile Cloud Labs’ CEO talks about his experience at NOAH 2015

Richard Sylvester talks about the AdAbouts platform.

Richard Sylvester. Mobile cloud Labs CEO.

Every year, the NOAH conference opens the opportunity for Internet CEOs, senior executives and investors to discuss the latest ideas in the digital industry and to establish new business relationships.
Mobile Cloud Labs’ CEO Richard Sylvester flew from his home in the United States to attend the NOAH conference in Berlin on June 9-10, 2015. After gathering with the leaders of technology and advertising, he got a good perspective on some of the exciting technologies on the horizon. He also shared his vision of the AdAbouts platform, which brought significant interest from many players and leaders in the industry.

About his experience Richard Sylvester said:

“The trip to Berlin for Noah was a whirlwind of a trip, by the time the trip was over I was just getting over jet lag and adjusted to the time difference.

All in all Noah 2015 in Berlin was a positive experience. We met with other leaders in the industry and got to talk about and see some of the upcoming, new and exciting changes in several markets.

We met with several people to discuss our upcoming AdAbouts platform and were welcomed with excitement and interest. Discussions with industry leaders further verified that the upcoming features of the AdAbouts mobile advertising platform will be the forefront of the industry.

We are excited for the future of our company and are eager to release the AdAbouts platform, but as with all great things in life, they come in due time.”

What’s The Craze With Location Based Targeted Ads?

AdAbouts Location based advertising.
Imagine yourself walking in the mall during lunchtime. As you walk by the food court, you receive a notification on your smartphone from a Japanese restaurant stating that if you drop by within the next 15 minutes, you’ll receive a 30 percent discount off their lunch menu. Meanwhile on the other side of the mall, a woman walking near a shoe store sees a personalized message pop up on her phone, alerting her to new sales in the spring boots collection, something she was interested in.

If this situation has happened to you, then you are in the realm of location-based advertising. A new technology that marketers and advertiser are using to show their ads to the right people, at the right time and at the right place. This means that mobile users, like you and me, will be able to see ads based on our genuine interests along with places and businesses we frequent in the physical world.

Currently, several companies are working on the development of this new technology in which most of them are partnering with 3rd party apps and publishers to get access to mobile users’ location data. Advertisers and marketers use this data to analyze customers’ location and context so they can build consumer profiles based on their behaviors in the real world.

With all this in mind, this technology doesn’t sound all too bad, but let’s take a brief look at the financial perspectives, benefits and downsides in location based advertising.

First of all, it is worthy to mention the results from a recent report by Interactive Advertising Bureau (IAB) and PwC. This report showed that in the United Kingdom mobile ads make up 23 per cent of the £7.2 billion that was spent in 2014 on digital marketing. Perspectives are not less favorable in the United States, in which according to BIA/Kelsey location-targeted mobile ad revenues are projected to grow 35% annually from $4.3bn to $19.3bn during the 2014-2018 period. According to estimations made by eMarketer, it is expected that in 2015, global mobile ad revenues will hit $65bn with $28bn coming from the US alone.

Considering the financial perspective, this will not only benefit big marketing companies and brands, but will also be favorable for small to medium size businesses that want to drive more in-store visits and increase their brand awareness.

The highest accuracy in location based ads

On the other hand, everybody is getting benefits in the game of accuracy; including mobile users like you and me, who will receive relevant ads that will match our interests and desires with discounts and coupons. With this in mind, location-based ad technologies will enhance our shopping experiences through a more personalized service and access to discounts and deals.

As a matter of fact, users are already showing a growing acceptance towards location-based targeted ads in exchange for relevant shopping benefits . In the most recent report from Cayan “State of Payments Industry”, 78 percent of consumers are interested in using their mobile phones while shopping to get deals and coupons. In another study, conducted by ReasearchNow and Swirl, 77 percent of individuals would be willing to share location data with merchants in exchange for something valuable whereas, 50 percent of people polled by Cisco assure that discounts represent an incentive to share personal information.

All together this technology sounds like a great deal for businesses and mobile users but there are still many challenges to conquer. One of them is concerning privacy, especially for those who are non technology natives or half technology natives; who tend to perceive location-based targeted ads as intrusive and invasive with their personal info. The other issue is accuracy, even though many companies have invested time and money in the development of different platforms and proprietary algorithms to narrow location accuracy, ads are often sent to the wrong people at the wrong time and hence, budgets are being wasted as a consequence of this.

Happy customers
The solution to these problems could be laying in the capability of matching the right customers to every product and also offer marketers the tools to refine their campaigns so they show meaningful ads that connects to their customers’ interests and needs. It is also key to understand that not only is location accuracy important but content as well. Mobile users want to know what deals are available but they also want to feel connected with merchants and the brands they root for. For this reason, analytics and insights are as relevant as location accuracy.

With location based advertising, we will be able to receive ads, discounts or coupons based on places we go as well as our behavioral and search interest. In this way, merchants and brands can measure, analyze and create customer profiles to drive us into the right stores. This is a strategy to compete in the growing online market and connect more with customers.

Mobile Cloud Labs’ team is moving forward in the development of Android Security Suite. What’s new?

Mobile Cloud Labs' team 2015

Mobile Cloud Labs’ team meeting in 2015. In the photo, from left to right: Tray Houston, Vaidas Barauskas, Brian McCauley and Richard Sylvester.

Even though Mobile Cloud Labs’ team is spread around the world, the company made it possible for our directors, designers, marketing staff and software developers to meet in the United Stated to work on the development of Android Security Suite, the most advanced antivirus for android.

Unlike our competitors, Android Security Suite integrates several solutions to protect Android devices to the fullest extent. Our team expects to release the first version in the second quarter of 2015 and assures that our antivirus solution brings state of the art technology never seen in an Android antivirus app before.

What’s new in this release?

As any advanced antivirus, Android Security Suite will protect your Android device from cybercriminals that try to steal your passwords, identity, bank account info and other personal data. However, what is unique is that our state of the art engine scans not only apps but files for known viruses, malware and other cyber threats, something few competitors do.

What sets Android Security Suite apart is that the engine scans for both Android and Windows threats. This feature prevents viruses and other threats from spreading between devices and is so strong that if you enable the deep scan options it will break apart apps and zip files in real time to look for possible threats.

On top of this, Android Security Suite’s real time protection is one of the strongest in the industry and will monitor your app installs, apps updates and changes to your files, something very few do. You can also enable the “safe browsing“ option to protect from malicious websites and potential scams.

Android Security Suite Antivirus

Android Security Suite videos in App will show the most advanced features of our antivirus engine.

Additionally, in our application as well as our web channels, users will be able to find videos explaining the most relevant features of our engine such as Zip File Scan, Deep Scanning and Advanced Real Time Protection. We also had special T-Shirts made specifically for our actors and actresses in the videos and are giving some away for free, just contact us at: info@mobilecloudlabs.com and ask for your free shirt (while supplies last).

With this release, Mobile Cloud Labs looks to offer users across the world valuable android applications starting with the antivirus solution. With Android Security Suite, anyone can “Savor the protection of Android Security Suiteness“.

Why Google is wrong and why mobile antivirus is needed

Android malware

“Mobile anti-virus is not needed”, says Google’s head of Android security. Speaking to journalists at the company’s Mountain View headquarters in California, Adrian Ludwig states that there’s no reason to install something in addition to the security that Google provides.

Nevertheless, fragmentation among the different manufacturers remains one of Androids security problems that Google is trying to tackle in the new versions of Android. Google claims that Android antivirus apps are pointless and just scams.

With the upcoming release of the Mobile Cloud Labs new Android Security Suite we couldn’t disagree more. Not all Android antivirus applications are equal though. Through both internal testing conducted at Mobile Cloud Labs and independent tests, we have shown just the opposite of what Google states.

In fact, we agree that Android is most definitely a secure system as it is built on top of Linux with several design features that add layers of protection. Google is right from the standpoint that a true “antivirus” may not be needed.

Viruses by definition are self-replicating and typically inject themselves into files and other executable applications, which without a rooted Android phone is extremely difficult to do on an Android device.

However, Antivirus companies label their products as “antivirus” because that is what people have learned to look for coming out of the Windows era. What is definitely possible with Android that most good “antivirus” apps protect against, are classifications of malware such as “Spyware”, “Ransomware”, “Trojans”, and “Scareware”. These types of applications can steal your information, cause unexpected behavior and slow down your mobile device.

Android malware is typically built into simple unsuspecting apps such as flashlight apps, battery apps etc. If you download a flashlight app for your Android device and it requires any special privileges (presented to you before download), this is the first sign of bad intention by the distributor and possible malware.

The team behind Mobile Cloud Labs knows this because they have written proof of concept applications internally in order to know what to look for and what to protect against in our upcoming Android Security Suite.

Google is correct in the fact that mobile antivirus is not needed. Where they stand corrected is that the majority of mobile antivirus apps on the market are actually protecting against other forms of malware not necessarily viruses. These apps are marketed that way because face it, when was the last time you searched for “anti malware”?